The 3,000 sets of 2 sheets with blank labels were sold to Pinoy Stamps, Inc. at P90 plus 10% value-added-tax (VAT). The higher price was partly due to the need to print the sheets on special-cut A-4 sized security paper in order to allow their machines to print images on the blank labels.

Pinoy Stamps, Inc. sells the personalized sheets by printing photos, either from on site shooting during the duration of the games, or from submitted photos. The processing and sale of these personalized sheets are allowed until all stocks are sold out. The personalized sheets are placed inside a plastic-covered cardboard with sleeve that has "I was at the Games" and the SEA Games logo printed on these. These are sold for P350 per package.

To allow collectors who want to include these sheets that contain many new stamps but do not want personalized labels in their collections, "generic" sheets with officially printed labels are also offered by the Philatelic Service. On each sheet, a single Philippine flag is printed on the left column. On the right, each of the 5 labels features the flags of 2 participating countries (in alphabetical order).

The generic sheets and the sheets for personalization are identical except for the text on the bottom margins of the sheets. The generic sheets have "Philpost" and its logo at the middle of each sheet. The sheets for personalization have the additional text "Philippine Personalized Stamps Inaugural Issue" and below this are "Pinoy Stamps, Inc." and "PHILPOST" plus its logo on the right.